Pricing

Free for your own money. You only pay for someone else.

You are the first person on your own watch, and that never costs anything — no card, no trial that ends. The only thing that is ever billed is watching over someone else, and it is the same watch either way.

Pricing

What the $8 does while you’re at work.

You’re the first person on it, and that part never costs anything. The only thing you ever pay for is someone else.

You, and anyone you add
You
Free
Watching your own money is free, and stays free. No card.
The first person you add
$70/yr
$45/yr each additional · about $115/yr for two, on one bill
Or $8/mo, $5/mo each additional — about $13/mo for two. Paying by the year saves $26/yr.
  • Watches for five scam patterns — pig-butchering, romance, tech-support, IRS, lottery, each read from several signals.
  • Says why it spoke up — plain English and the actual reasons, so you can judge it yourself.
  • Tells you what to say when you call — the opener, the pushback she’ll give, and a way out if it gets tense.
  • Writes the bank call down for you — the account, the transactions and the reasons, ready to read to a fraud line.
  • Writes on Sunday either way — including the weeks when nothing happened, which is most of them.
  • Looks for the quiet money on her account — forgotten subscriptions and prices that crept up, the same as it does on yours.
  • Never moves a dollar — read-only, and she never has a dashboard to worry about.
Join the waitlist
We’re onboarding families in small batches. No card until you’re in.

One person is $70 a year, or $96 a year if you pay monthly. One forgotten $9.99 subscription, found and cancelled, is $120. We won’t promise you that trade — we can only find what the statements actually show. What’s new is where we look: her account, not just yours.

What the alternatives cost is just above, with the date we checked.

Why Rowan

One product for you and your parents.

Elder-fraud monitoring is not a new idea — it’s just always been sold to the person being watched. Here is what the other two cost, and who they ask to sign up.

 
Rowan
Carefull
EverSafe
Watching a parent
Rowan$8/mo — $5/mo each parent after, about $13/mo for two
Carefull$29.99/mo — one membership covers two people
EverSafe$16.99/mo per person — elder-fraud monitoring starts at their Plus tier
Watching only yourself
RowanFree
Carefull$29.99/mo — the same membership
EverSafeFrom $7.49/mo — Essentials, up to $26.99/mo for Gold
Who can be covered
RowanYou, plus any parent you watch over — she never makes an account.
CarefullTwo people on one membership.
EverSafeThe adult child of an aging parent, a caregiver, or a professional serving older clients.
Who the alerts reach
RowanYou. Your parent never sees a dashboard.
CarefullThe member; Trusted Contacts get view-only access.
EverSafeEverSafe lets you designate others to receive alerts.
Carefull and EverSafe list prices, monthly billing, read from their own public pricing pages on August 4, 2026. Both discount annual billing, and EverSafe lists a senior discount. Their prices change; ours are on this page either way.

Your parent installs nothing

No app, no account, no password to remember, no screen to learn. She follows one link to connect her bank; after that we only text her about her own account — a hello when they connect so she has our number, a bank connection that needs refreshing, or a payment that didn’t go through. Everything else we send her is a reply to something she sent us.

Every alert explains itself

Plain English, and the reasons we thought it was worth telling you — never a score you have to take on faith.

Compared one at a time

The table above is the short version. Each of these goes through what that vendor publishes, with the date we read it.

What happens to the money side

  • Nothing is charged until she connects. Adding someone and sending the invite costs nothing; billing starts when the bank connection actually completes.
  • You pick who pays, per person. Put them on your own card and it stays one bill however many people you watch over, or let a parent pay for herself.
  • Paying by the year is cheaper — $26 a year less than paying monthly, for the first person.
  • Cancel anytime. Disconnecting stops the monitoring, drops the bank connection, and deletes the transactions we synced along with every alert built from them.
Questions

The things people ask first.

Can Rowan touch my money?

No. Rowan is read-only — it can see transactions to spot problems, but it can never move, send, or freeze a cent. That limit is built into how we connect.

Does my parent have to install anything?

No. They get one text, tap once to connect, and that’s it. No app, no account, and no password is ever given to us.

Will Rowan text my parent out of the blue?

No. We never send the invite — it goes out from your phone, in your own words. The only texts we ever send them are a hello when they connect, so they have our number, and then messages about their own account: a bank connection that needs refreshing, or a payment that didn’t go through. Everything else we send them is a reply — forward us a text that looks off and we’ll say what we think of it. They start that one, not us.

How does it catch scams?

It watches for the patterns behind pig-butchering, romance, tech-support, IRS, and lottery scams — escalating transfers, new payees, panic gift-card buys — and flags them in plain English, with the reason.

If it finds something, does Rowan handle it?

No — and it can’t. Rowan is read-only: it can’t move money, freeze a card, or call a bank. What it does is make sure you’re not starting from nothing. The alert comes with the reasons it fired, a script for the call — what to open with, what she’s likely to say back, how to leave it if it gets tense — and the account and transactions written up the way a fraud line asks for them.

Will it blow up my phone with alerts?

No — that’s the whole design. Low-stakes things wait quietly in the feed, and we push only when something looks worth your attention.

Is my banking data safe?

Connections run through Plaid, which is used by apps like Venmo and Robinhood. We never see or store your bank password, and we never sell your data.

Can I watch more than one person?

Yes — add both parents, or yourself and a parent. You pick who pays when you send the invite: put them on your own card and it stays one bill however many people you watch over, or let a parent pay for herself.

What if I want out?

Disconnect anytime, or reply STOP to any text. We stop monitoring, disconnect the bank, and delete the transactions we synced along with every alert we built from them.